Wednesday, March 26, 2014, 19:00 – 20:30
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours or trigger a public debate, and where an unknown individual can become an international celebrity overnight. Virality: What is it and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? What impact does it have on us? And what is left after a viral event decays?
In this lecture, Nahon will discuss the complex facets of virality as a process and its impact on individuals, groups, and societies. While virality is a mechanism that reproduces social norms, it can also serve as a mechanism that challenges institutions and their structure. This lecture is based on the book, Going Viral.
|Nahon Karine, Prof.
Prof. Karine Nahon is the author of the book, Going Viral (with Jeff Hemsley). She serves as Associate Professor at the Information School, Director of the Virality of Information (retroV) research group, and is a member of the Social Media Lab (SoMe Lab). She is the former Director of the Center for Information & Society, adjunct faculty at the Department of Communication, and affiliated faculty at the Center for Communication and Civic Engagement at the University of Washington, Seattle.
Her research focuses on information politics and policy. More specifically, she studies three intertwined areas:
(1) information flows and network gatekeeping;
(2) digital divide/s and inequalities; and
(3) cultured technology.
Her academic background is rooted in multiple disciplines: Political Science, Computer Science, Information Science, and Management of Information Systems. Her papers are published in top-tier journals, and she has developed well-recognized theoretical frameworks such as Network Gatekeeping Theory.
Karine serves as an expert in decision-making forums (nationally and internationally) and is publicly active on topics of open government. She is a member of the Israeli CIO (Chief Information Officer) Cabinet, a member of the board of the Freedom of Information Movement, and a member of the board of the Workshop for Open Knowledge. She represents Israel on the Committee for Science and Technology at the UN, and co-chairs the digital and social media track and the social networking and communities minitrack at HICSS.