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MOFET International

Going Viral

ITEC Webinar

Date:Wednesday, March 26, 2014, 19:00 – 20:30
Time: 7 pm IST, 12 pm EST, 5 pm GMT (more)
Duration: 1.5 hours
Registration: Closed
Recording: click here for recording
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours or trigger a public debate, and where an unknown individual can become an international celebrity overnight. Virality: What is it and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? What impact does it have on us? And what is left after a viral event decays?

In this lecture, Nahon will discuss the complex facets of virality as a process and its impact on individuals, groups, and societies. While virality is a mechanism that reproduces social norms, it can also serve as a mechanism that challenges institutions and their structure. This lecture is based on the book, Going Viral.





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